Arrow PR was founded in 2015 by Ashley Seashore to offer a new approach to public relations specifically for early stage and lean organizations.
After nearly ten years at a handful of top-notch boutique PR firms in San Francisco, Ashley noticed a couple things: all the exciting stuff happens at the beginning of a company, but most agencies cannot simplify their model enough to provide the kind of surgical service that these companies need. The premise of Arrow PR is that you don't need a lot of overhead to do good PR work. In other words, you need smarts and agility, not coverage reports.
Ashley's experience ranges from Fortune 500 companies (Intuit, Salesforce, SAP) to the lean, mean startup machine days of Dropbox, Quip, LivingSocial, One Block Off the Grid, Net Power & Light, Eye-fi, and others.
Prior to entering the world of public relations, Ashley earned a Master's degree from the University of Denver and worked in publishing in New York. She has been a lifelong writer of creative fiction. She is the author of St. Justine & the Voms, and has written articles on everything from Hemingway's favorite haunts in Havana to yoga for couch potatoes. She recently co-wrote an article for Fast Company on how anyone can do their own PR (within reason, of course).